National Retail Association Tradeshow

Georgia Pacific engaged me to design an attention-getting booth that spoke to the needs of the restaurant industry. A key feature of the booth was its comfortable coffee bar area, in which weary attendees could rest and refuel while learning about GP’s wide variety of product offerings.

Tradeshow in a Box

In need of a versatile pop-up tradeshow display solution, Georgia Pacific looked to me for a creative solution. I developed a system in which imagery and messaging could be swapped out easily, allowing the company to ensure the appropriate brand at every one of the smaller tradeshows it attended across the country.